Janice Wald posted an outstanding article on her blog today, detailing the successful elements of blog monetization. Topics include content marketing, growing our readership, and writing a compelling CTA or call to action. Janice’s new book, An Insider’s Guide to Building a Successful Blog, is jam-packed with tips on how to engage readers, increase blog traffic, and much more. This post is a plethora of information that made me realize monetizing a blog is not difficult; it merely requires focus, intention, and tenacity …
Do you want to know why most blogs fail, abandoned by their owners between three and nine months?
I’m sure you have many theories.
Lack of readers, lack of subscribers, lack of patience to wait for the readers and subscribers, and lack of time are likely causes.
However, according to successful blogger Minuca Elena, the reason most blogs fail has nothing to do with any of those things.
In a recent interview, Minuca explained that the reason most blogs fail is the blog owner has no idea how to make money blogging, also called blog monetization.
My recent content marketing post about how to monetize your blog was met with controversy.
For example, Gilly Madison responded that bloggers fall into two categories, those wishing to make money and those not wishing to monetize. I beg to differ. I believe there is a third category of bloggers– those who might want to monetize one day.
This post will offer two ways you can monetize should the desire to make money blogging ever come.
Fortunately, publisher Lois Hoffman is here to explain how you can make money writing on the Internet.
Lois’s forte is helping writers monetize, so she is an expert in this field.
Are You a Blogger Looking to Monetize Your Knowledge?
For many bloggers, writing is simply a creative pursuit. It’s a way to share what you know or what you’re experiencing and be part of a vibrant blogging community. But if you’re looking to your blog as a source of income, it’s important to think more strategically about your content marketing strategy. It’s not just about getting visitors to your site. Content marketing (or authority marketing) is about generating leads and then driving sales from your traffic.
What is Content Marketing?
The Content Marketing Institute describes content marketing like this:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Hi Tina,
Thank you so very much for reblogging my monetization post. I am clicking “notify me of new comments via email” so I can read what your readers think of the post.
Thank you for following my blog as well. You are so kind and supportive. First, the two reblogs, mine and Debby’s, and now this. I look forward to getting to know you better. Thank you for joining my community. Exciting!
Janice
LikeLiked by 2 people
You’re most welcome, Janice. It pleases me to give back to someone who offers so much. I look forward to getting to know you better as well. Happy Holidays! 🙂
LikeLike
Tina,
Thanks so much for reblogging the post! I’m glad the topic resonated with so many people. Janice is amazing and I’m SO happy I had the chance to work with her. I know her knowledge and inspiration impacts bloggers everywhere!
LikeLiked by 1 person
You’re most welcome, Lois. Both you and Janice inspire so much in so many. And I’m very pleased to be able to share your work. Happy Holidays, Lois! 🙂
LikeLike
Hi Lois!
Great to see you here at Tina’s site. I was kind of her to reblog the post. Thank you so much for the compliments on my work ethic and once more for all the help you’ve given me.
Janice
LikeLiked by 1 person
Great tips!
LikeLiked by 1 person
I know! A cornucopia of information. Thanks for popping in, Jan 🙂
LikeLike
Hi Rijanjks,
Thank you so very much. I am glad you enjoyed my monetization article. Thanks for saying so!
Janice
LikeLiked by 1 person
So glad to see Janice’s post here T. Glad to see you’re also hooked on Jamice’s blog. ❤
LikeLiked by 1 person
She’s a wealth of information, Deb, and shares it so freely. It always pleases me to give back to such people ❤
LikeLiked by 1 person
Yes, I know this. ❤
LikeLiked by 1 person
Thanks to you, Deb, now so do I ❤
LikeLiked by 1 person
Aw T. You know I’m always happy to share my investigations. ❤ xo
LikeLiked by 1 person
You are both so kind! Thank you!
Janice
LikeLiked by 1 person
Reblogged this on Kate McClelland.
LikeLiked by 1 person
Thanks so much, Kate! Love and hugs ♥
LikeLiked by 1 person