Janice Wald posted an outstanding article on her blog today, detailing the successful elements of blog monetization. Topics include content marketing, growing our readership, and writing a compelling CTA or call to action. Janice’s new book, An Insider’s Guide to Building a Successful Blog, is jam-packed with tips on how to engage readers, increase blog traffic, and much more. This post is a plethora of information that made me realize monetizing a blog is not difficult; it merely requires focus, intention, and tenacity …

Do you want to know why most blogs fail, abandoned by their owners between three and nine months?

I’m sure you have many theories.

Lack of readers, lack of subscribers, lack of patience to wait for the readers and subscribers, and lack of time are likely causes.

However, according to successful blogger Minuca Elena, the reason most blogs fail has nothing to do with any of those things.

In a recent interview, Minuca explained that the reason most blogs fail is the blog owner has no idea how to make money blogging, also called blog monetization.

My recent content marketing post about how to monetize your blog was met with controversy.

For example, Gilly Madison responded that bloggers fall into two categories, those wishing to make money and those not wishing to monetize. I beg to differ. I believe there is a third category of bloggers– those who might want to monetize one day.

This post will offer two ways you can monetize should the desire to make money blogging ever come.

Fortunately, publisher Lois Hoffman is here to explain how you can make money writing on the Internet.

Lois’s forte is helping writers monetize, so she is an expert in this field.

Are You a Blogger Looking to Monetize Your Knowledge?

For many bloggers, writing is simply a creative pursuit. It’s a way to share what you know or what you’re experiencing and be part of a vibrant blogging community. But if you’re looking to your blog as a source of income, it’s important to think more strategically about your content marketing strategy. It’s not just about getting visitors to your site. Content marketing (or authority marketing) is about generating leads and then driving sales from your traffic.

What is Content Marketing?

The Content Marketing Institute describes content marketing like this:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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